We often see many articles on the Internet talking about using GA to analyze website traffic data. This GA refers to Google Analytics. Whether your website is a personal blog or a commercial website, GA is an indispensable analysis tool for us. In this article, I will talk about how to use Google Analytics to analyze data on our website.
What is Google Analytics?
Google Analytics is a free website data traffic analysis tool from Google. It helps us understand the traffic situation of the website. It provides real-time dynamics and website traffic change data in a specific period through graphs and table segments. From these data, we can clearly understand Know the user’s behavior trajectory on our website, so as to further optimize the website to improve user experience.
How to register and install Google Analytics?
Sign up for Google Analytics
Before registering a GA account, you need to have a Google account, because we need to log in to a Google account for GA registration.
First open the GA registration page and click the Start for free button.
On the account creation page, you need to fill in the account name, and it is recommended to fill in the website name to facilitate subsequent management, and then click the “Next” button.
GA provides three forms of analysis content. Here, the website is selected as the analysis object. Specifically, you can choose according to your actual analysis goal, and then click the “Next” button.
In the last step, you need to fill in the website name, URL and select the website type, and then click the “Create” button to complete the creation of the GA account.
Install Google Analytics
At this time, we will have an ID tracking code starting with UA (such as UA-1234567-1) and a tracking code. We can manually add the code to the </head> of the website header code editing page.
Summarize
Through Google Analytics, we can know how users visit our website, which content can more arouse user participation in the website, which pages need to be optimized, we can say whether we can make a high-quality website, Google Analytics starts play a vital role.
