Choosing a good domain name for a website is a very important thing. It needs to consider many aspects such as corporate image, website type, brand promotion, etc. to ensure that the selected domain name is not only conducive to business development, but also easy to find and promote.
The editor below has compiled ten suggestions for novice webmasters, hoping to help you quickly find an optimal domain name.
1. Short and easy to type
If your domain name is long and complex, customers are prone to typos or misspellings, so simple and short are better. better. At the same time, choosing a domain name that is easy to type is also crucial—because easy to type is what makes it memorable.
2. Use keywords to improve SEO
Higher Visibility, a well-known SEO research firm, found in a domain SEO case study that 63% of the first page results were for sites that included the keyword in their URL. Try including keywords in your domain name that describe your business, for example, if you are a glass replacement business, you might want to sign up for glassreplace.com. This helps improve your rankings on search engines and is more meaningful to your customers.
According to research, including a keyword in a domain name has at least some impact on SEO, no matter what industry the business belongs to. On the other hand, for start-ups, using domain name SEO strategies can also help you build brand recognition and enhance your competitiveness.
3. Easy to read
If you plan to build your brand and promote your domain name, then choose a domain name that is easy to understand and spell, so that you can easily share your domain name when communicating with people.
Also, user experience is as much a part of SEO as keywords. Remember, search engines know which sites provide the best experience for users. To improve user experience, unnecessary words such as the articles “a”, “an” and “the” can be removed.
4. Choose the right domain extension
An extension is the suffix at the end of a URL, such as .com or .net . Some may have developed conventions, so choose a suffix that suits your business. .com is undoubtedly the most popular, but it can be difficult to get a short and memorable .com domain name.
A range of new gTLDs – such as .app, .org and .info … offer excellent opportunities to register short and highly relevant domain names. Here are some other top-level extensions and their idioms:
.co: Acronym for company, business and community
.info: information site
.net: technology, internet infrastructure sites
.org: Noncommercial and nonprofit organizations
.biz: Business or commercial use, such as an e-commerce site
.club: club/club exclusive
5. Target the target area
If your business is local, consider including your city in your domain name to make it easy for local customers to find and remember.
6. Be branded
Remember, the website domain name is also a brand of the enterprise. When choosing a domain name, the domain name must also bring out the brand sense of the company or product. This is what differentiates you from your competitors. For example, “Amazon.com” is a more unique and branded name than “buybooksonline.com.”
7. Make sure the domain name is not taken
When you choose a domain name, make sure that the name you choose is not trademarked or copyrighted by another company. Similar or matching names not only cause confusion, but can also have serious legal ramifications.
Therefore, when choosing a domain name, you can first use the Whois tool to check to see if the domain name you want has been registered, and you can also know the contact information of the domain name owner, registration and expiration time, domain name status, etc.
8. Register multiple domain names with different suffixes to protect your brand
If you are a company that values its own brand, you can consider registering other important suffixes other than .com for protection, which can prevent competitors from registering other suffixes with the same name.
9. Avoid Symbols and Repeated Letters
Never use symbols such as hyphens to create domain names. Signed domain names are prone to typos. If you choose a hyphenated domain name because the domain name you want is already taken, chances are your users will end up on your competitor’s site if they forget to enter the hyphen.
The same goes for avoiding repeated letters, which also increases the risk of losing traffic to customers who misspelled them. For example, a domain name like Presssetup.com is more prone to misspellings and leads to lost traffic. Avoiding repeated letters also makes your domain easier to type and more brandable.
10. Domain name registration takes longer
Registering a domain name is very cheap, only 11 yuan a year. If you find a domain name you like, try to register it for as long as possible, at least 3 years, preferably 5-10 years. Because, the length of domain name registration time is also one of the factors that affect the ranking. Longer registration time is conducive to accumulating and improving DA (Domain Authority ).
