1. User experience
1. Access speed【Let users quickly access the website】
The opening speed of the website should not exceed 4s (influencing factors: domestic multi-routing access, server stability), and the size of the home page should be less than 1M (influencing factors: homepage FLASH, large quality pictures or JS files)
2. Website content【Let users obtain meaningful information】
a. Company profile, which needs to reflect the company’s scale, main products (marked in red, bold, enlarged and highlighted), sales performance, network, after-sales service, etc.;
b. Product-related, the more detailed the introduction of product features, the clearer the product display pictures, the higher the interest of users. At present, the mainstream product content introduction often adopts the form of video display (more vivid and intuitive);
c. Contact information, each product and service page should directly reflect the contact information (navigation on the left or content introduction), so that customers can find you at the first time; the order of contact information from top to bottom is: contact person, mobile phone, landline Or 400 phone number, fax, email, zip code, address, note that important contact information should be highlighted in red, bold, and enlarged
d. The banner picture should focus on reflecting the customer’s main products or services, and the description text should also reflect the main products and product uses, etc.;
3. Website structure【Make it easy for users to obtain information】
Website navigation must be clear and clear, allowing users to go to the homepage of the website, click no more than 2 mouse clicks, and immediately find the information they need.
When describing a company or a product, the typesetting of the text should be well-proportioned, and every sentence should be able to impress the customer and make the customer like to read it.
2. SEO related
1. Keywords and descriptions in the backstage of the website. The keywords mainly reflect the customer’s main product or business classification, and the description tries to reflect the nature and scale of the customer’s company;
